RETAIL X:
RETAIL X:
RETAIL X:
The Future of
The Future of
The Future of
Retail with Tech
Retail with Tech
Retail with Tech
2020
Client:
SKII
Huge INC
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products. As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products. As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products. As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
Overview
Duration
2 months
2 months
2 months
Team
Carrie Ho Lester Choy Basit Khan Kenneth Ho
Carrie Ho Lester Choy Basit Khan Kenneth Ho
Carrie Ho Lester Choy Basit Khan Kenneth Ho
Services
Procreate
Lottie Animation
After Effects
Art Direction
Procreate
Lottie Animation
After Effects
Art Direction
Procreate
Lottie Animation
After Effects
Art Direction
Tools
Web Digital
Web Digital
Web Digital
Goal:
How might we create a seamless, stress-free shopping experience for time-pressed travelers by combining advanced digital technologies with physical retail elements?
What i did:
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
Key contributions include
Sizzle Reel
Motion highlights showcasing the project’s interactive features.
Motion Design for End Cap Displays
Eye-catching visuals to attract users from near and far.
Smart Shelf - Product Finder Screen:
Animations that guided users to locate products efficiently.
Navigator Displays
Motion graphics positioned above shelves to assist in store navigation.
Smart Product Scan Onboarding Animation
An animation introducing advanced image recognition technology to help users find specific products
The challenge was to design visuals that were impactful and functional within the store environment, ensuring they enhanced user interaction while maintaining clarity and purpose.
This version positions your contributions clearly as a Motion Designer while maintaining professionalism and clarity.
Results
The SK-II Future X Smart Store successfully created a smooth and stress-free shopping experience for time-pressed travelers. By combining technology with thoughtful design, the store made it easier for users to explore and shop for products.
Key highlights include:
Faster Product Search: Features like the Smart Product Scan and Skincare GPS helped shoppers quickly locate products using image recognition and illuminated shelf signals.
Engaging Motion Design: Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Improved User Experience: Interactive screens like the Discovery Bar allowed travelers to learn about products at their own pace, without feeling pressured.
Global Impact: The Future X Smart Store set a new standard for beauty retail, making shopping more convenient, engaging, and user-friendly.
By blending technology with motion design, SK-II successfully created a retail space that gives shoppers control, helping them find what they need quickly and enjoyably.
What could i do better
While the visuals successfully attracted attention and enhanced the user experience, there is an opportunity to make them more informative and educational.
Learning from the way people engage with short-form content on platforms like TikTok and Instagram, I could explore combining entertaining visuals with clearer instructional elements. By using a strong hook to grab attention and following a simple narrative structure, the visuals could provide both engagement and valuable information in a single motion design piece.
This approach would ensure the visuals are not only eye-catching but also offer quick, digestible guidance tailored to how modern audiences consume content.
This version is clear, reflective, and action-oriented without sounding overly critical. Let me know if you'd like further refinements!
Goal:
How might we create a seamless, stress-free shopping experience for time-pressed travelers by combining advanced digital technologies with physical retail elements?
What i did:
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
Key contributions include
Sizzle Reel
Motion highlights showcasing the project’s interactive features.
Motion Design for End Cap Displays
Eye-catching visuals to attract users from near and far.
Smart Shelf - Product Finder Screen:
Animations that guided users to locate products efficiently.
Navigator Displays
Motion graphics positioned above shelves to assist in store navigation.
Smart Product Scan Onboarding Animation
An animation introducing advanced image recognition technology to help users find specific products
The challenge was to design visuals that were impactful and functional within the store environment, ensuring they enhanced user interaction while maintaining clarity and purpose.
This version positions your contributions clearly as a Motion Designer while maintaining professionalism and clarity.
Results
The SK-II Future X Smart Store successfully created a smooth and stress-free shopping experience for time-pressed travelers. By combining technology with thoughtful design, the store made it easier for users to explore and shop for products.
Key highlights include:
Faster Product Search: Features like the Smart Product Scan and Skincare GPS helped shoppers quickly locate products using image recognition and illuminated shelf signals.
Engaging Motion Design: Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Improved User Experience: Interactive screens like the Discovery Bar allowed travelers to learn about products at their own pace, without feeling pressured.
Global Impact: The Future X Smart Store set a new standard for beauty retail, making shopping more convenient, engaging, and user-friendly.
By blending technology with motion design, SK-II successfully created a retail space that gives shoppers control, helping them find what they need quickly and enjoyably.
What could i do better
While the visuals successfully attracted attention and enhanced the user experience, there is an opportunity to make them more informative and educational.
Learning from the way people engage with short-form content on platforms like TikTok and Instagram, I could explore combining entertaining visuals with clearer instructional elements. By using a strong hook to grab attention and following a simple narrative structure, the visuals could provide both engagement and valuable information in a single motion design piece.
This approach would ensure the visuals are not only eye-catching but also offer quick, digestible guidance tailored to how modern audiences consume content.
This version is clear, reflective, and action-oriented without sounding overly critical. Let me know if you'd like further refinements!